Sunday, October 24, 2021

Apple’s new toys should result in quite a bit of new sales

‘We’re at about seven years into our consumer adoption curve.’ – Retina display, Siri, Home button, Touch ID’ – Christopher Price

With the first iPhones Apple launched in 2007, we were sold on the idea that we would be forever obsessed with these gizmos. But as we’ve come to know over the last decade or so, the iconic phone of days gone by hasn’t lived up to the promise of what it held in the hands of early adopters.

Starting this week, users have the opportunity to upgrade to an iPhone for the first time in three years. It’s arguably the biggest decision they’ll make over the next year, given how much they rely on their phones. But it’s not the transformation of Apple’s flagship handset that is making the Consumer Reports waiting list for a new iPhone especially frustrating.

Instead, it’s the company’s all-new iPad line, especially the new 9.7-inch iPad Pro, that has become the first piece of new technology we’ve been waiting for.

“Our expectations of Apple product rollouts are relatively low; we know about them early, then wait until they reach market,” spokesman Christopher Carney tells Fox News. “And the new iPad Pro is the first major addition to the iPad family since 2017’s iPad Air 2.”

Despite holding back on a full review, Carney admits that despite a tough early start, an iPad Pro that excels in the professional editing market could represent a huge improvement for a lot of users.

But even after getting all the new iPad Pros and iPhone 11, Apple’s best products aren’t what we’re talking about here.

In our sense, we’re obsessed with the iPhone 13 and its massive screen, the iPhone 11. The two are so remarkably similar that when we first saw them together for the first time, we thought we might be hallucinating. But upon some careful evaluation, we are stunned. We truly expect them to reign as the worlds most influential and demanded piece of tech for a long time to come.

We were just getting comfortable with the original iPhone 7 and maybe the iPhone 7 Plus with the very screen that may be expected to account for more of our overall digital lives.

Apple should take some credit for under-cutting the iPhone 7 and iPhone 8 with the iPhone X, its revolutionary, groundbreaking 11th-generation flagship. But now it’s clear that Apple is finally about to reign over and lead in both the smartphone and tablet markets.

“We’re at about seven years into our consumer adoption curve,” Carney tells Fox News. “So we do think we can use this time period to grow the overall base of buyers — to help improve both the install base and the average selling price of Apple products.”

But even more importantly, he says, in between launches, we’ve got new technology all over the place.

“We think Apple could be on the cusp of some sort of paradigm shift in the next few years when we start seeing new product introductions with the Pencil and the Virtual Keyboard and these new iPad Pro line-ups and accessories that have been introduced,” he says.

Apple goes into its October 4 event expecting to announce a new MacBook Air, a new Mac Mini, a 4K Apple TV with Apple TV streaming functionality, and a brand new 8K iPad.

So while the issue of the iPad Pro may be incredibly cool and grab the headlines today, it’s really a lot about new technology that could turn into the iPhone of the future. And this is the lesson that Carney and Consumer Reports are taking away today from what may be Apple’s most incremental upgrade ever.

“The launch of new iPads shows a smart approach, where you bring something new to the market that you really haven’t seen or discussed before, and then build off of the success of the last products you launched,” Carney says.

It’s not really a better product that drives the Consumer Reports evaluation, but Apple’s new toys should result in quite a bit of new sales.

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